Craft Beverage Makers: Stop Losing Money to Spoilage—Discover the Power of Small-Scale Pasteurization
Sponsored by PRO Engineering / Manufacturing Inc.
Leader in beverage Tunnel & Batch Pasteurizers
Table of Contents
1. Introduction
Every spilled can, funky-tasting bottle, or returned case of spoiled drinks is costing you money—and hurting your brand’s reputation. If you’re a craft beverage maker growing beyond your neighborhood or farmer’s market, you’ve likely felt the sting of spoilage, recalls, or limited shelf life.
But there’s a simple solution that’s helping more and more small drink brands grow safely and confidently: small-scale pasteurization. This easy-to-use process helps protect your product, boost shelf life, and open the door to wider sales—all without killing your flavors or creativity.
Let’s break it all down in this guide—so you can stop wasting product and start growing your business the smart way.
2. The Rise of Craft Drinks
Craft drinks are more popular than ever.
- Craft beer sales are growing every year.
Globally, the craft beer market was around USD 92.2 billion in 2023 and is projected to climb to USD 178.6 billion by 2030, growing at a CAGR of about 9.9 % Grand View Research. A separate forecast pegs it at USD 460.7 billion by 2033, rising from USD 141.7 billion in 2024 (~9.5 % CAGR) Market Data Forecast.
➡️ Takeaway: Even though the craft beer sector saw a slight U.S. volume dip in 2024, its value continues rising strongly. Worldwide, craft beer demand is expanding at nearly doubledigit annual growth.
- Kombucha is a big hit with health-conscious people.
The global kombucha market was worth USD 4.26 billion in 2024 and is projected to grow to USD 9.09 billion by 2030, at a CAGR of ~13.5 % MAXIMIZE MARKET RESEARCH+3Grand View Research+3Market Data Forecast+3Grand View Research.
➡️ Takeaway: Kombucha is surging rapidly, driven by wellness trends, probiotic claims, and consumers who want healthier beverage options.
- Hard cider and new fruit drinks are everywhere.
The global hard cider market was about USD 5.5 billion in 2024, and is forecasted to grow to USD 9.5 billion by 2033 (~6 % CAGR) Business Research Insights.
- Fruit-flavored and new RTD drinks:
Cider product launches grew at about 10 % CAGR from 2018–2022, outpacing many broader beverage categories Innova Market Insights. Leading brands like Blake’s Hard Cider recorded 23 % growth, with individual SKUs surging as much as 151 % over a 13week period in 2024 Craft Brewing Business.
➡️ Takeaway: Hard cider is steadily growing worldwide and, in the U.S., while fruitflavored drinks and indie brands are trending strongly, especially with functional, fruitbased, and glutenfree options.
People want new flavors, healthier options, and drinks with real ingredients. But with more demand comes more responsibility especially when it comes to safety and shelf life.
3. Why Small Makers Need Pasteurization
Here’s why pasteurization is becoming a must-have:
- Longer shelf life: Pasteurized drinks can last weeks or months without spoiling.
- Safe to drink: It kills harmful germs that could make people sick.
- More places to sell: Grocery stores and online shops often require pasteurized products.
- Fewer returns: No one wants exploding bottles or funky-tasting drinks.
When your drinks are safe and last longer, you make more money and keep customers happy.
4. What Can Go Wrong Without It?
Without pasteurization, a lot can go wrong after a drink leaves the factory:
- Extra fermentation: Some leftover yeast or bacteria can keep working and make bottles fizzy, sour, or explode.
- Spoilage: Bacteria can grow, changing the taste or smell.
- Health risks: Some germs can be dangerous. Even natural drinks need proper treatment to be safe.
Small drink makers are learning this the hard way. That’s why many are turning to pasteurization.
5. What is Pasteurization?
Pasteurization is a process that heats a drink to a certain temperature for a short time to kill harmful germs—without ruining the taste.
There are two popular types for small businesses:
1. Batch Pasteurization
- Heats small amounts in tanks or containers.
- Works well for kombucha, juices, and ciders.
- Lower cost and easy to use.
- Great for businesses just starting out.
Learn more about Batch Pasteurizers »
2. Tunnel Pasteurization
- Cans or bottles go through a heated tunnel on a moving belt.
- It’s faster and can manage more drinks at once.
- Best for beer, sodas, and high-volume drinks.
6. Meet PRO Engineering / Manufacturing Inc.
When it comes to pasteurization, PRO Engineering / Manufacturing Inc. is a trusted name. They help craft drink makers all over the world with top-quality machines and support.
Why choose PRO?
✅ Custom machines to fit your space and needs
✅ Trusted since 1977—they know their stuff
✅ Easy to use equipment that’s built to last
✅ Helpful team that works with big and small businesses
Their machines include:
- SlimLine Pasteurizers – a smaller tunnel pasteurizer for tight spaces
- Large Tunnel Pasteurizers – for growing breweries or big runs
- Single-Temp Batch Pasteurizers – a simple and smart way to start
- Triple-Temp Pasteurizers – for more advanced needs
Whatever your size or budget, PRO Engineering has a solution that works.
7. How It Saves You Money
Pasteurizing your drinks helps save money in the long run.
Let’s say you sell 150,000 cans of cider in a year. Without pasteurization, you might lose 3% of your drinks to spoilage or returns—that’s about $324,000 gone.
With a SlimLine Tunnel Pasteurizer, you cut that loss down to nearly nothing. The machine might cost you $220,000, but it can pay for itself in less than a year by saving you from waste and refunds.
Plus, buyers and retailers love seeing “pasteurized for safety” on the label.
8. Getting Started with Pasteurization
Want to add pasteurization to your craft beverage business? Here’s a simple checklist:
✅ Pick the type of pasteurizer that fits your business
✅ Talk to PRO Engineering to get a free quote
✅ Make sure you have the right power and water hookups
✅ Train your team (PRO can help with that too)
✅ Add pasteurization to your safety plan
You don’t need to be a big company to make smart moves. Even small changes can lead to big results.
9. The Future of Craft Beverages
What’s next for the craft drink world?
- More healthy drinks with herbs, vitamins, and CBD
- Non-alcoholic options for people who want flavor without the buzz
- Creative flavors that mix fruits, teas, and spices
- Smaller, smarter machines for tiny drink makers
One thing’s for sure—small-scale pasteurization is here to stay. And companies like PRO Engineering / Manufacturing Inc. are helping shape that future.
10. FAQs
Q1: Will pasteurization change the taste of my drink?
Only a little, and usually not at all. With the right equipment, the flavor stays fresh.
Q2: Can I still sell raw kombucha?
Yes, but pasteurized kombucha is safer and can go to more stores.
Q3: Is it expensive to get started?
PRO offers batch machines for smaller budgets. You don’t need to spend a fortune.
Q4: Can I pasteurize both cans and bottles?
Yes! PRO machines work for both. Just let them know what you need.
Q5: Do I need to hire someone just to run the machine?
Not usually. PRO’s machines are simple to operate and don’t take up much time.
11. Conclusion
The craft beverage world is full of flavor, creativity, and big dreams. But as you grow, you need tools that protect your product and your brand.
Pasteurization helps make your drinks safer, last longer, and reach more people. Whether you’re making kombucha, cider, or beer, small-scale pasteurizers are a smart investment.
PRO Engineering / Manufacturing Inc. is the perfect partner to help you get started, grow wisely, and stand out in a crowded market. From small batch setups to larger tunnel systems, they’ve got the tools and the experience to help your business shine.
Contact Us Today for more information!
RESOURCES:
🌐 Government Links
FDA – Food Safety Modernization Act (FSMA)
TTB – Alcohol and Tobacco Tax and Trade Bureau Regulations
USDA – Beverage Product Processing Regulations
📚 Wikipedia Links
ABOUT PRO ENGINEERING / MANUFACTURING INC.
Trusted | Knowledge | Quality
We have been involved in pasteurizers since 1977.
PRO Engineering / Manufacturing Inc. has developed a range of small, medium, and large-sized tunnel & batch pasteurizers to fit the needs of BrewMasters and Beverage Makers. When our customers asked for more compact as well as full-size tunnel pasteurizers, PRO developed models to fit our customers’ needs. Then our customers needed a batch pasteurizer. We now provide batch pasteurizers; PRO is a business that continually innovates to meet customer needs.
For more than 40 years, we have been delivering solutions for beverage product shelf stability and consumption safety.
Edward A. Michalski CEO
Ed Michalski started his career in the beverage industry by designing stainless steel, higher flow, spray headers for Pabst Brewing. Along with the header design he also developed a process to produce the new headers.
Ed, along with his brother David, formed PRO Engineering / Manufacturing Inc. Based on what they learned by re-designing and refurbishing other manufacturers’ pasteurizers, Ed and PRO started to offer the pasteurizer marketplace superior new pasteurizers. PRO Engineering / Manufacturing Inc. has been designing and manufacturing great pasteurizers for over four decades.
For more information on tunnel and batch pasteurization contact PRO Engineering / Manufacturing, Inc. at [email protected] or call (414) 362-1500 and ask for Ed Michalski, CEO.
Partner with a PRO!… PRO Engineering / Manufacturing Inc.
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