Stay in The Know: Eight of The Biggest Trends in The Beer Industry For 2022 Into 2023
For many beer brewers, 2022 into 2023 are years of cautious optimism. The beer market took a big hit in 2020 due to the pandemic, but there are several trends that suggest that things are slowly getting back on track and even starting to improve in some areas. The beer industry is constantly changing and evolving. Every year, there are new trends that come about that change the way we enjoy our favorite beverages.
What Beer Market Trends Did We Expect for 2022 Into 2023?
Drinking craft beer for many people is synonymous with social gatherings. So, it’s no surprise that one of the biggest trends in the beer industry for 2022 into 2023 is a return to normalcy.
We’ve all been cooped up for too long and are ready to get out and socialize again. While there still are some restrictions in place, people have been eager to get back to their old routines. That includes going out to bars and pubs and enjoying a cold one with friends.
Brewers should be on top of what is happening so that they can constantly improve on how they make their beer, even as new trends keep popping. Here are some of the other biggest trends in the beer industry for 2022 into 2023.
1. Domination of IPA (India Pale Ale)
IPA is a type of beer that contains a higher level of hops. The definition is simple, but the history behind it is interesting. In the early 19th century, India Pale Ale was first brewed in the UK. It was the first beer to be shipped overseas from Britain. The purpose of IPA was to preserve the beer during long sea voyages and therefore, it had a higher level of hops that would act as a natural preservative.
There is no denying that IPA is the most popular style of craft beer consumption in the United States. In fact, IPA has been the fastest-growing style of beer for the past few years, making up about 30% of all craft beer sales in the United States according to the US Brewers Association. There are a few reasons for this trend.
First, people are becoming more adventurous when it comes to their beer choices. They are willing to try new styles and flavors. IPA is a perfect example of this. It is a very flavorful and hoppy style of beer that has become very popular among craft beer drinkers.
Second, the craft beer movement has also played a role in the popularity of IPA. More and more people are interested in trying local and artisanal beers.
Finally, IPA is also popular because it is relatively easy to make. It does not require a lot of special ingredients or equipment. This makes it a great choice for small brewers who are just starting out.
So, what does this mean for breweries that don’t specialize in IPA? It means they will have to find a way to work around it.
2. Contactless Taprooms
The COVID-19 pandemic has changed the way we do a lot of things, including the way we drink beer. One of the biggest trends that have emerged as a result of the pandemic is contactless taprooms.
A contactless taproom is a beer bar or brewery where customers can order and pay for their beer without coming into contact with anyone else. This can be done through an app or an online ordering system.
One of the benefits of contactless taprooms is that they are much safer than traditional ones. This is because there is no need to exchange cash or cards, which can spread germs. Contactless taprooms are also more convenient since customers can order and pay for their beer without having to wait in line.
3. Ecommerce Growth in the Craft Brewing Industry
There is no doubt that e-commerce is one of the biggest trends in the beer industry. More and more beer companies are selling their products online, and many are even starting to deliver beer directly to customers’ homes. This is a convenient option for customers who want to buy beer without having to go to a store.
Ecommerce is also a great way for beer companies to reach a wider audience. By selling their products online, they can reach customers all over the world. This gives them a much larger potential customer base than if they were only selling in brick-and-mortar stores.
Ecommerce also gives breweries the ability to track customer behavior and preferences. This information can be used to improve the customer experience and marketing efforts.
4. Diversity and Inclusion in the US Beer Industry: A Positive Report
There is an increasing trend towards diversity and inclusion in the beer industry. This means that a wider range of people is being represented in the industry, including people of all genders, races, and sexual orientations. This is a positive trend as it makes the industry more inclusive and welcoming to everyone.
One of the reasons for this trend is that the craft beer movement has made people more aware of the different styles of beer that are available. This has led to a greater appreciation for beers from all over the world.
Another reason for the trend is that people are becoming more interested in supporting businesses that are owned by minorities and women. This is important because it helps to create a more diverse and inclusive industry.
In fact, this trend is also being driven by an increasing number of minority and female brewers. These brewers are creating unique and delicious beers that are attracting the attention of beer lovers all over the world.
5. More Beer That Tastes Like Beer Is Making a Comeback
In recent years, there has been a trend toward flavored malt beverages and often quite high in alcohol. This is because many people have become interested in trying new and different styles of beer. But there has been a recent growth in preference for beers that taste like, well, more of traditional beer. This trend is driven in part by the popularity of craft breweries, which often make beers with more traditional flavors.
This is because many beer drinkers have become tired of the over-the-top flavors that have become common in the industry. Beers that taste like candy or dessert are no longer as popular as they once were. Instead, people are gravitating toward beers with more subtle flavors.
This trend is being driven by a number of factors. First, many people are becoming interested in classic styles of beer such as lagers, pilsners, and IPAs. Second, a lot of craft brewers are also starting to brew more traditional styles of beer. Finally, some people are just sick of all the extreme flavors and want something that tastes like beer.
6. More Steps Toward Sustainable Beer
As people become more aware of the impact of their consumption on the environment, there is a growing trend toward sustainable beer. This means that breweries are using environmentally friendly practices in their brewing process and packaging.
This is important because it helps to reduce the amount of waste that is produced by the beer industry. It also helps to protect the environment by using fewer resources. And it’s not just good for the planet, sustainable beer often tastes better too.
Some of the most popular sustainable packaging options include cans and kegs. Cans are made from recycled aluminum and are 100% recyclable. Kegs are made from stainless steel and can be reused many times.
Sustainable brewing practices include using local ingredients, using renewable energy, and recycling water. Local ingredients are important because they reduce transportation emissions. Renewable energy is important because it helps to reduce the carbon footprint of the brewery. Similarly, recycling water helps to conserve resources.
The trend toward sustainable beer is being driven by a growing awareness of the impact of the beer industry on the environment. This is especially true among younger people, who are more likely to be concerned about environmental issues. As this trend continues to grow, we can expect to see more breweries adopt sustainable practices.
7. Growing Need for More Science in the Beer Industry in 2022 Into 2023
As the world becomes more scientific, there is a growing interest in using more science in the brewing process. This means that breweries are using data and technology to optimize their recipes and brewing process. More and more breweries are employing scientists to help them create new and innovative beers. This has led to a surge in the popularity of sour beers, as brewers are able to create more consistent results with this style of beer.
This is important because it helps to improve the quality of beer. It also helps breweries to be more efficient and reduce waste. And it’s not just big breweries that are doing this – small craft breweries are getting in on the action too.
The drive toward using science in brewing is influenced by a number of factors. First, advances in technology have made it easier for breweries to collect data and use it to improve their operations. Second, as the craft beer industry has grown, there has been an increasing demand for high-quality beers. Finally, many breweries are now owned by large corporations that are investing in research and development.
As this trend continues to grow, we can expect to see more breweries using data and technology to improve their operations. We can also expect to see more collaboration between breweries and scientists. This will help to create even better beers that everyone can enjoy.
8. ‘My Alcohol’: More Lifestyle Beer
The term “lifestyle beer” is used to describe a new trend in the beer industry. This trend has to do with breweries creating beers that are marketed towards a certain lifestyle or group of people. For example, there are now craft beers that are marketed toward dog lovers, yoga enthusiasts, and even beard-lovers. This trend started with the craft beer movement, as brewers began to create beers that appeal to specific groups of people.
This is important because it helps to connect people with brands that they can identify with. It also helps breweries to tap into new markets.
Lifestyle beers are usually brewed in small batches and have unique flavor profiles. They often use local and organic ingredients, which appeal to people who are interested in sustainability and supporting local businesses. Lifestyle beers are also usually lower in alcohol content than other beers, which appeals to people who want to enjoy a beer without getting drunk.
The trend toward lifestyle beer is being driven by a number of factors. First, as the world becomes more connected, people are looking for brands that they can identify with. Second, the growth of the craft beer industry has seen a corresponding demand for beers that fit into specific lifestyles. Finally, many breweries are now owned by large corporations that are looking for ways to reach new markets.
As this trend continues to grow, we can expect to see more breweries creating beers that fit into specific lifestyles. We can also expect to see more collaboration between breweries and other businesses. This will help to create even better beers.
Thermal Pasteurization of Beer
This process uses heat to kill bacteria in beer, which makes it safer to drink. Pasteurization also helps to preserve the flavor of beer and make it last longer. This is important because it helps to improve the safety of beer. It also helps breweries to be more efficient and reduce waste. Breweries of all sizes are taking advantage of this technology to improve their beer quality and safety.
Hot water circulation
This kind of thermal pasteurization involves circulating hot water through beer. This helps to kill bacteria and improve the shelf life of beer. It’s a more efficient process than other methods of pasteurization, which is why it’s being adopted by more breweries.
This process involves the following steps;
- Beer is placed in a holding tank.
- Hot water is circulated through the beer.
- The beer is cooled down quickly to stop the pasteurization process.
- The beer is then ready to be packaged and sold.
High-temperature short time
This process uses very high temperatures to kill bacteria in beer. It’s a more efficient process than other methods of pasteurization, which is why it’s being adopted by more breweries.
This process involves the following steps:
- Beer is placed in a holding tank.
- The beer is heated to a very high temperature
- The beer is then cooled down quickly to stop the pasteurization process.
- The beer is then ready to be packaged and sold.
Good news: Benefits of pasteurization for breweries
Here are some of the benefits of pasteurizing beer.
- Extended shelf life- This is the most important benefit, as a pasteurized beer can last for months or even years without going bad. This means that breweries can sell their beer for a longer period of time, which increases their profits.
- Reduced spoilage- Pasteurization helps to reduce spoilage by preventing bacteria from growing in beer.
- Improved flavor and quality- Pasteurization helps to preserve the flavor and quality of beer which makes it more enjoyable to drink
- Increased safety- Pasteurization helps to kill bacteria that can make people sick. This is important because it helps to improve the safety of beer.
- More environmentally friendly- Pasteurization is a more environmentally friendly process since it doesn’t use chemicals or other harmful substances to kill bacteria. This is important because it helps to protect the environment.
Up Your Beer Game in 2022 Into 2023 with PRO Engineering / Manufacturing Inc.
As the demand for high-quality beer increases, so does the demand for breweries that can meet this demand. This is where PRO Engineering / Manufacturing Inc. comes in. We offer a wide range of products that can help breweries to improve their efficiency and quality. Some of the products that we offer include;
- Tunnel pasteurizers – These are ideal for breweries that want to pasteurize large quantities of beer. We have large and slimline tunnel pasteurizers.
- Batch pasteurizers – These are perfect for small-scale operations or for breweries that want to experiment with different recipes. We have a variety from single temp to triple temp.
We are a leading manufacturer of pasteurizers and have been serving the craft brewing industry for many years. If you’re looking for ways to improve your brewery, we can help. Contact us today.
Learn More About Pasteurizing!
If you’d like to learn more about pasteurization in general, pasteurizing unique sodas, or the equipment involved, we’d love to help!
Feel free to contact us with any questions or concerns you might have, and we’ll do our best to help you. We want you to feel confident in your understanding of this vital process and how you can make it work for you!
For more information on tunnel and batch pasteurization contact PRO Engineering/Manufacturing, Inc. at [email protected] or call (414) 362-1500 and ask for Ed Michalski, CEO.
Edward A. Michalski Bio
Ed Michalski started his career in the beverage industry by designing stainless steel, higher flow, spray headers for Pabst Brewing. Along with the header design, he also developed a process to produce the new headers. Ed, along with his brother David, formed PRO Engineering/Manufacturing, Inc.
Based on what they learned by re-designing and refurbishing other manufacturers’ pasteurizers, Ed and PRO started to offer the pasteurizer marketplace superior new pasteurizers.
PRO Engineering/Manufacturing has been designing and manufacturing tunnel pasteurizers and batch pasteurizers for over four decades.
PRO Engineering and Manufacturing was established in 1977 by Ed and Dave Michalski as a steel fabrication shop. For more than 40 years, PRO Engineering and Manufacturing, Inc. has been delivering solutions for beverage product shelf stability and consumption safety. As leading innovators in post-fill pasteurization, our skilled team offers the best in high-quality pasteurization equipment.
Phone: 414-362-1500 | Email: [email protected]